What Is My Etsy Shop URL?

What’s your Etsy shop URL? You might get asked about this before.

As an Etsy seller, understanding how to share your shop URL is essential for promoting your products and reaching a broader audience. Why? Because your Etsy shop URL is the gateway for potential customers to discover your unique creations and explore your offerings.

In this article, we’ll explore various methods to copy and share your Etsy shop link, including using the subdomain version of the web address, sharing individual listing links, utilizing Pinterest for promotion, linking to specific shop sections, and showcasing a limited selection of items.

Let’s dive right in!

How to Copy and Share an Etsy Shop Link

Sharing your Etsy shop link is a simple process that can be done in a few easy steps:

  1. Access Your Shop Page: Log in to your Etsy seller account and navigate to your shop’s main page.
  2. Copy the URL: Once on your shop page, highlight the web address in the browser’s address bar, right-click, and select “Copy.”
  3. Share the Link: Now, you can paste the copied shop URL in various channels, such as social media, emails, or your website, to direct visitors to your Etsy shop.

Using the Subdomain Version of the Web Address

Etsy also provides a shorter subdomain version of your shop URL for easy sharing:

  1. Find Your Subdomain: The subdomain version of your shop URL is your shop name preceded by “https://shop.” For example, if your shop name is “HandcraftedDelights,” your subdomain will be “https://shop.handcrafteddelights.etsy.com.”
  2. Share the Subdomain Link: Use this shortened URL to promote your shop more efficiently on platforms with character limitations, such as social media or printed materials.

How to Share Etsy Listing Links

Promote individual listings directly by sharing their unique URLs:

  1. Access the Listing Page: Go to the specific product listing page you wish to share.
  2. Copy the URL: Similar to sharing your shop link, highlight the listing’s web address, right-click, and select “Copy.”
  3. Share the Link: You can now share the copied listing URL on social media, emails, or blogs to direct potential buyers to the specific product page.

How Do I Share My Etsy Shop Link on Pinterest

Pinterest is a powerful platform for showcasing your Etsy products to a visually-driven audience:

  1. Create a Pin: Upload an appealing image of one of your products and add a compelling description.
  2. Paste the Shop Link: In the “Website” section of the Pin, paste your Etsy shop URL, directing users to your shop.
  3. Share on Pinterest: Post the Pin, and it will link back to your Etsy shop, driving traffic and potential sales.

How to Share an Etsy Shop Section Address

Direct customers to specific shop sections with ease:

  1. Navigate to the Section: Go to your shop and click on the desired shop section you wish to share.
  2. Copy the URL: Highlight the web address of the shop section, right-click, and select “Copy.”
  3. Share the Link: Paste the copied shop section URL in your marketing materials or social media to lead visitors directly to that section.

How to Link to a Limited Selection of Items on Etsy

Create a curated collection by sharing a limited selection of items:

  1. Create a Collection: Organize the chosen items into a curated collection within your Etsy shop.
  2. Share the Collection URL: Use the unique URL of the collection to share it on your social media platforms or website, guiding potential buyers to the selected products.

Etsy Shop URL

The Significance of Etsy Shop URLs

Your Etsy shop URL is a crucial element of your shop’s online identity. It is the link that customers use to access your store, and it appears in search results and on social media platforms. A clear and concise shop URL can enhance your brand’s visibility and make it easier for customers to find you online.

Customizing Your Etsy Shop URL:

Etsy provides sellers with the option to customize their shop URLs, which is an excellent opportunity to align it with your shop’s branding and niche. To customize your shop URL, follow these steps:

a) Log in to your Etsy account and go to your shop dashboard.

b) Click on “Settings” and select “Info & Appearance.”

c) Under “Shop Settings,” find the “Shop URL” section.

d) Click on the “Change URL” link, and Etsy will prompt you to enter your desired shop name.

e) Keep in mind that once you’ve chosen a custom URL, you cannot change it again, so choose wisely.

Creating a Memorable Shop Name:

When customizing your Etsy shop URL, select a shop name that is easy to remember and reflects your brand. Consider incorporating relevant keywords that represent your niche or product offerings. Avoid using special characters or symbols in your shop name, as it may make it harder for customers to recall and share your shop URL.

The Role of Etsy Shop URLs in SEO:

Etsy shop URLs play a critical role in SEO, helping search engines understand the relevance and content of your shop. By customizing your shop URL with keywords related to your products, you can improve your shop’s visibility in search results. For instance, if you sell handmade jewelry, incorporating “handmade-jewelry” in your URL can boost your chances of ranking higher in searches related to that keyword.

Best Practices for SEO-Optimized Shop URLs:

a) Keep It Short and Sweet: A concise shop URL is easier to share and remember. So, aim for a URL that accurately represents your brand without being overly lengthy.

b) Use Relevant Keywords: Incorporate relevant keywords that describe your shop’s niche or product offerings. This helps search engines associate your shop with specific search queries.

c) Avoid Special Characters: Special characters, such as underscores or hyphens, can make your shop URL appear cluttered and confusing. Stick to letters and numbers for a clean and professional look.

d) Emphasize Your Brand: If possible, include your shop name or brand name in the URL to reinforce your identity and improve brand recognition.

Sharing and Promoting Your Custom Etsy Shop URL

Once you have customized your Etsy shop URL, make the most of it by sharing it across various platforms:

a) Social Media: Promote your shop URL on your social media accounts, such as Instagram, Facebook, and Twitter, to direct traffic to your Etsy store.

b) Business Cards and Packaging: Include your custom shop URL on your business cards and product packaging to encourage repeat customers.

c) Email Signatures: Add your shop URL to your email signature, making it easily accessible to anyone you communicate with.

d) Collaborations and Partnerships: If you collaborate with other businesses or influencers, share your shop URL for potential cross-promotion opportunities.


Understanding the various ways to share your Etsy shop URL and product links is vital for effectively promoting your creations and expanding your customer base. By utilize the methods mentioned in this guide, you can engage with your audience, drive traffic to your Etsy shop, and showcase your unique products to the world.