If you are an Etsy business owner and want to know how to increase the conversion rate to generate more sales? You are in the right place!

I have been in a similar situation, getting frustrated with the sales after spending hours creating the craft and thinking is it worth it?

But once I understand ways to maximise the Etsy conversion rate, I am more confident to make money out of my store.

Let’s dive right in

etsy conversion rate

What is Etsy conversion rate?

First thing first, you might wonder, what is Etsy conversion rate?

It is a simple matrix to measure the percentage of a successful purchases made by buyers who view your shop

Similar to a physical store, if you have plenty of customers browsing your item but only a few purchase the item, means the conversion rate is low

How to calculate the Etsy conversion rate?

To calculate your Etsy store conversion rate, just simply divide the number of purchases by the number of visitors and times by 100 to get the percentage

For example, you might have 1 purchase out of 1000 visits to your store. So the conversion rate is 1/1000×100= 0.1%

So, does it mean that I have to manually calculate the conversion rate each time?

Well, you dont have to! You can access it on the Etsy Shop Manager

How to increase Etsy conversion rate

Where is your shop conversion rate on Etsy?

  1. Sign in to your Etsy business account
  2. Click on Shop manager
  3. On the right side, you will find the ‘ Stats’ at the sidebar
  4. Stas will give you all valuable information which includes how many views and visit you get, the orders and the revenue. 
  5. This is where you can find the Etsy conversion rate

What is a good conversion rate?

The higher the number, the better.

But due to high competition between the seller, the average is between 1-3%

However, this all depends on many factors which include

  1. What are you selling?

High competition niches like jewellery and fast fashion might require more effort to increase the conversion rate

2. The price of your item 

If you sell cheaper than your competitor you might have a better conversion rate but does it translate to better profit?

3. The monthly revenue goal

Why is it important to boost my Etsy conversion rate?

1. The higher the conversion rate, the better it impacts your revenue

Better revenue, more money!

Let us compare 2 shop

Etsy conversion rate

  • Shop A: 0.1% 
  • Shop B: 2%

If both shops sell a similar item with a price of USD 100 with 1000 visitors, this will be the outcome

Shop A: 1 sale, with USD 100 revenue

Shop B: 20 sales with USD 2000 revenue!

2. Get a Better ranking

The better the conversion rate, the higher exposure of your listing

So when people search for the item, your listing will be among the top pages. Hence attract more traffic to your shop

How to increase Etsy conversion rate?

1. Improve the quality of the listing photo

Whether we like it or not, many people browse the Etsy listing based on the image. The better the image, the more chances the listing will get a click

No matter how beneficial your product is, if people dont find it pretty or interesting, they won’t click on your listing. It will be such a waste, dont you think?

And most people will browse using their phones. So rather than reading the product description, they view the product.

So having good high quality photos is important

How to improve Etsy Listing Photos

  • Use natural light: More clear, more quality
  • Good contrast between your product and the background. Use lighter background if your product is darker in colour
  • Show your product being used. You can hold the item to show the scale of the object. The customer couldn’t imagine the size and giving the correct picture will help to estimate the dimension of your item
  • Give supplement images with different angles and packaging
  • Stated the FAQ on the image listing as well. All the information in the picture
  • Use the video option to improve the conversion rate. Take short 2-5 minutes video of your product to help the customer view the product closely. This will boost your listing to another level.
  • Use all 10 options of the photo list: This can Improve the Etsy algorithm 

The picture you are providing should give your customer confidence in what they are getting from you

If you want to learn more, check out this Etsy handbook for sellers on how to take good photos for your Etsy listing

2. Insert the Keyword in your Etsy  listing title

The title should be SEO optimised. The keyword should be stated well in the title so it will pop up higher in the listing

Use the phrases used by the customer

Find the user search intent by using the Etsy search bar. You probably notice it will be autofill with words that are based on the previous search done by the customer

By using this technique, you can optimise your listing title according to the key phrases used by the customer

Make it specific by using the long tail keyword

Dont just use the basic keyword, the competition will be very high

For example, if you are selling a planner, in your listing title make it specific like a planner for the busy mom or a planner for ADHD

So you are targeting a specific group of people rather than shooting arrows everywhere

Use keyword research tool

To make the earlier 2 points easier, use any keyword research tool. You can study the keyword phrases with low competition and high volume and make them super specific by using long-tail keyword

This extra step will help your conversion rate better.

Here are some of the Etsy keyword tools you can use:

  • Sale Samurai
  • KeySearch
  • Everbee
  • Marmalead

3. Well-written product description

The description of the product shouldn’t just limit to the product dimension and the physical features of the product only

You should go further on how your product is going to solve the problem they are facing

Shine your product and give the full picture of what the customer can expect in your description

Just imagine you have the customer in front of you, how you would entice them to purchase your product? That’s how you should write the description

Answer all of the potential questions that you might get asked by the customer to the point that they dont have other options other than buying your product

Pro Tip

Include other listings of your product in the product description. This will create an internal link to the product in your shop. So it will increase the chances of people buying your item

4. Dont sleep on Reviews

People buy stuff based on recommendations, so having a good review will improve the overall Etsy conversion rate.

Make sure you keep in touch with your customer after they purchase and ask them whether the product is okay and if they need any help using the product. Good customer service will end up with good reviews, so dont sleep on it

For a new Etsy shop owner, you probably can give a discount to the early customer in return for reviews

Or maybe the usual, ask for friends and family to support and give good reviews to your shop

5. set proper Pricing 

Based on the quality of the product, you need to justify the price of the product accordingly

Browse around to your competitor’s site and really see how they name their price


Yes, we want to increase the conversion rate but if you keep lowering your price, people will question if your product actually has the quality if the price is low.

Instead, price it appropriately according to the value you can offer with the product

Highlight your unique selling point that makes it stand out compared to the rest

For example, if you are selling a menstrual cup, but the one you sell is made out of organic product with natural anti-microbial activity, it’s only fair that the selling price is higher compared to those selling the typical plastic or silicone one

This way, customers can view the worth of the product

Provide free Shipping

High shipping cost is one of the reason customer abandon the item in the cart

It’s all in psychology. You know sometimes, despite having 100 USD worth in the shopping cart but once you see the high delivery fee , suddenly you feel like it’s not worth it.

So having a low to free shipping is among the key factor of maximizing the conversion rate

Users will likely go for free shipping

Absorb the cost to include the shipping cost in the item and provide the “free shipping”

7. Policy

What is your return policy? If anything happens before the customers receive the product what is the promise so that the customer can trust you?

The clear return or refund policy should be stated in your shop so that the customer won’t feel ‘scammed’ by it

Other than trust, a clear policy helps clear the doubt and might encourage them to purchase

8. The customer service

With thousands of Etsy shops, go long way and assist them anywhere possible

You shouldn’t just stop once the transaction is done, the follow-up is equally important

Often when I read good reviews from any Etsy shop, one of the things that make the customer happier is the after-purchase service

But remember, we are there to assist them so dont be too pushy for a reply. 

The thing that you can do to improve customer service is

  1. Ask them if the item has safely arrived
  2. Answer all their question as fast as possible
  3. Ask them if they need any help with the products

9. Go the extra miles

Provide a discount, give them small gifts, anything that can make them appreciate your store even more

10. Social media

If your product is in a very saturated market, you need to go long way and promote your product on your social media.

Use Pinterest, Instagram or even join the Facebook group that might want your product as the solution to your problem. 

It is not a necessary step, but it can increase the conversion rate

Related posts:

How to increase Etsy conversion rate and increase your sale 

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