91 Best Digital Products To Sell On Etsy (2023 Update)

Are you an aspiring digital entrepreneur looking to tap into the thriving marketplace of Etsy? If you’re searching to sell digital products on Etsy, you’ve come to the right place! In this blog post, we’ll explore a curated list of top-selling digital products that can help you carve a successful niche in the online marketplace.

From printable wall art and digital templates to graphics, fonts, and educational resources, we’ll cover a diverse range of digital products that are in high demand. Get ready to unlock your creativity and discover the most profitable digital products to sell on Etsy. Read on to find out how you can turn your passion into a thriving online business!


Disclosure: This page contains affiliate links. I’ll receive a commission if you purchase through my links at no cost to you.

Table of Contents


If you are keen to begin your business with a minimal budget, selling digital products on Etsy might be the solution for you.

But if you are still unsure about what digital product to create, worry not, because I have curated the list of best digital products to sell on Etsy to kick start your passive income journey

Let’s jump right in

If you are about to start your Etsy store, get 40 FREE listings, yes free by clicking this link!

How I verified the best digital product to sell on Etsy?

  1. Head on to Etsy and using its search bar, enter the word “best digital” or “best printables”
  2. See what is the popular phrase that Etsy suggest; it roughly indicates what other people searching for recently-this is the great place to start
  3. You can sort the listing based on the customer review and relevance
  4. If you have Everbee, you can use this to check in detail the analytics of the listing you looking for. It is not necessary to have Everbee, but it will help you jump-start better in terms of SEO

Use Everbee or KWFinder to find out the best digital product you can sell on Etsy!


1. Digital Planners

It’s the same as the traditional planner but in digital form. So you can use this either on your laptop or iPad. Because of its convenience and ease to bring, digital planner demand is on the rise.

Despite its seasonality, which is more during the early of the year, the digital planner is one of the best digital products sold on Etsy


Tips for the digital planner to sell on Etsy

  1. Create a thematic planner like minimalist, boho or other aesthetic types of planner to make yours stand out from the rest.
  2. Create a planner bundle with lots of planner pages and habit trackers. This will attract your customer more as you provide more value in a single listing

Want to find out how to sell digital planner on Etsy? Head on to this post!

2. Printable wall art

More people are keen to print the art rather than buy the physical one. Top earning listings are mainly sold in bundles or sets like the abstract, quotes or positive quotes to name a few.

I have explained in details on how to create digital art in this post.


Tips on printable wall art

  1. Prepare the file in various formats like JPEG or PDF to widen the option for the customer 

3. SVG File

SVG stands for scalable vector graphic file which is the vector-based graphic for the web. It can be used for any cutting machine like Cricut or silhouette

SVG file used by crafters to use on shirts, cups and others. 

4. Instagram story highlight icons or Instagram story template

Premade story highlights icons that can create an aesthetic-looking Instagram. Find the theme and create a bundle of different colours and icons to attract the customer.


5. Etsy Shop Bundle

As an Etsy shop owner, you probably know that an attractive Etsy account is one of the factors that can increase Etsy conversion. Use this as an advantage and sell a bundle of Etsy shop banners, shop icons, listing templates and others


Already find what you want to venture for your digital product business on Etsy? Check out how to start you digital product business on Etsy here!

6. Social media creator bundle/ Social Media Templates

Templates that are ready to use and editable in Canva. You create both Instagram story and post based on the template provided in Canva


7. Printable invitations

This is printable for the bridal shower, birthday or anything and allows the customer to print how many they want!


8. Thank You Cards

This can be for the business owner who sells a physical item and needs a thank you card for their customer. Or even a thank you card for anything!


9. Printable Calendar

You can create the monthly calendar which is editable by the customer before they print

You can create in various formats and themes to increase the chances of people purchasing your item


10. Self-Improvement Printables

This can be a self-help workbook, self-care planner or even some self-discovery question. Some people love to incorporate this in their planner


11. Cosmetic Labels

This is essential for business owners who have a great product but dont have graphic design skills. Create a cosmetic label that cab be editable so the buyer can still edit the content of the label


12. Logo Design and template

Similar to a cosmetic label, the logo is essential for business owners. But it doesn’t really for the business owner only as bloggers or other content creators also need a logo


13. Wedding Printable

Perfect for any DIY brides out there, the wedding printable is one of the most searched items on Etsy. You can create the wedding invitation printables, wedding seating chart, and wedding table number using the same theme and event and create a bundle with a special price. 


14. Cafe/Restaurant Printable

You can also create a menu for a cafe or restaurant that can be edited before printing


15. Workbooks or Learning materials for kids

Create workbooks that can be printed by parents to help their kids learn. This is also suited for those who home-school their kids.


16. Resume Templates

This is one of the highest searches on Etsy. Some people have the quality and qualifications but might need help with the resume. If you know how to create the right-looking resume that is able to highlight the applicant’s strengths, do create one!


17. Ebooks template

Ebook template is another digital product that you can sell on Etsy. You can create an editable ebook for the content creators to use as their lead magnet.


18. Ebook and guide

If you have any knowledge of basically anything, you can create an ebook for this. If it’s not much, you can package it as a guide.

This is one of the best-selling ebook teaching people how to be cleaner in 30 days. Interesting eh?


Psst, did you know you can use Canva to sell your digital product? Its beginner friendly and you can start creating your products in no time!

19. Event Printable

Baby shower, bridal shower, you name it. This all requires printable. Create the event printable based on the theme and maybe bundle it with an attractive price


20. Clip art/ graphic elements

You can offer graphic elements like brush strokes, watercolour palettes or animal icons that people can use in creating their own digital products.


21. Business Card

Believe it or not, people still use business cards for all the good reasons. To cater to this need, create a business card with a specific theme but still make it editable


22. Trackers and to-do list

Similar to planners, people like to use digital trackers and to-do lists. You can create one and bundle it along with the planner. Or you can sell it separately. 


23. Colouring Books (Adults Or Kids)

The Colouring book is one of the hot items on Etsy. You can use Adobe Illustrator or any other app to create the image and pack it into colouring books


24. Digital stickers and icon

You can create digital stickers that people can use in their digital planners or that people can print on the sticker paper themselves.

Stickers are one of the best selling items on Etsy


Learn more about selling digital sticker and find out the programs or apps that can be used to create digital stickers in my other articles!

25. Recipe Cards, cookbook and binders

This is another idea for digital products. Recipe cards allow the customer to edit and print accordingly


26. Meal Planner/ Meal tracker

The meal planner and tracker will help people with food disorders or trying to eat more healthy plan their meal

27. Phone Wallpapers

Similar to digital arts, this one is designed for the phone. You can use the same image for the desktop wallpapers as well

28. iOS Icon Pack

For iPhone users, the iOS icon pack is another thing you can consider creating. This digital product aims to cater to people who looking for an aesthetic-looking phone


29. Custom portrait

This can be the best-personalized gift. Use your graphic design skills to create the custom portrait

30. Digital fonts and typography designs

This requires some research and knowledge but digital fonts is in demand as the need to create the digital product is on the rise


31. Pinterest template

Create the best-looking prints for content creators who don’t have time and creativity (like me). Make it editable and they can pin it right away

32. Excel Templates

The Excel template can be in a form of a budget tracker, job application tracker or even bookkeeping for small businesses!

I might say even though this seems easy, the demand is quite high!


Ready to make passive income on Etsy? Me too!

33. Zoom Background

As we are in the era of online meetings zoom is one of the platforms that is widely used. So it’s only logical to create the zoom background

34. Digital Paper

As the name suggests, digital paper is paper with different designs or textures that can be used on other platforms like Procreate


35. Lightroom Photo Presets

Lightroom is an app for photo editing and you can sell lightroom photo presets. If you have the skills for this, don’t waste your talent!


36. Website Templates

Another item for the content creators. Creating an eye-catching website template could be really the in-thing to do right now because everyone needs a website! For their business, for bloggers your pool of customer are endless!

37. Sewing Patterns

Not only sewing patterns but Crochet, Knitting, and Embroidery, as well!


38. Invoice template

Another idea is to create an invoice template for the small business owner out there


39. Printable classroom poster, Decor & resources

This is for the teacher that loves to decorate the classroom so that can be inviting for the student. You can create an inspirational classroom poster that is filled with colour and positivity.



40. Chat GPT Template/ Prompts

41. Pre-recorded training

42. PDF Guide

43. Program template (Trello, Gsperead sheet)

44. Printables Checklist & to-do list

45. Notion template

46. Printables

47. One-page worksheet

48. Canva template

49. Workbook

Something that helps people work through their problem

50. Digital scrapbooking kits, scrapbooking elements and embellishments

51. Printable stationery sets

52. SVG cut files for Cricut and Silhouette

53. Digital embroidery patterns

54. Printable party items: decorations, banners and garlands, invitations, party favour tags, photo booth props

55. Blog post templates

56. Printable gift tags and labels

57. Printable milestone cards (baby, pregnancy, etc.)

58. Printable motivational quotes

59. Printable budget planners

60. Printable homeschooling resources/ planner/worksheet

61. Digital knitting or crochet patterns

62. Printable travel journals

62. Printable baby shower games, invitations, decorations

63. Printable art worksheets for kids

64. Printable wedding signs, sitting charts/ arrangements and decor

65. Printable workout /fitness trackers/guide

66. Digital invitation suites

67. Printable wall decals and stickers

68. Printable photo booth props

69. Printable educational flashcards


70. Digital marketing templates

71. Digital product mockups

72. Digital brush lettering worksheets

73. Printable gratitude journals

73. Printable goal-setting worksheets

74. Printable baby nursery art

75. Printable colouring bookmarks

76. Printable home organization kits

77. Printable finance and budgeting resources

78. Digital wedding monograms and logos

79. Printable baby announcement templates

80. Printable baby memory books

81. Printable pet care trackers

82. Printable wedding table numbers

83. Digital wedding guest book alternatives

84. Printable teacher appreciation gifts

85. Printable pregnancy journals

86. Printable chore charts for kids

87. Printable holiday gift tags & holiday cards

88. Printable photo collage templates

89. Printable bridal shower games & invitation

90. Digital art brushes and textures

91. Printable memory games for kids

Boost your Etsy sales by following these tips!

‍FAQ on selling digital products on Etsy

Q: What are digital products?

A: Digital products are downloadable files that customers can purchase and use electronically. They can be in various formats such as PDF, JPEG, PNG, SVG, or MP3, among others.

Q: How do I create digital products to sell on Etsy?

A: To create digital products, you can use graphic design software like Adobe Photoshop, Illustrator, or Canva. You can also utilize tools specific to your product type, such as digital planners, font creation software, or pattern-making software.

Q: How do I deliver digital products to customers?

A: After a customer purchases your digital product, Etsy provides an automatic download link to the buyer. You can also set up digital delivery through platforms like Dropbox or Google Drive or use Etsy’s built-in file hosting service.

Q: Can I sell personalized or customized digital products?

A: Yes, you can offer personalized or customized digital products on Etsy. Customers can provide their details, and you can create customized files based on their specifications.

Q: What types of digital products can I sell on Etsy?

A: You can sell a wide range of digital products on Etsy, including printable wall art, digital templates, graphics, fonts, patterns, tutorials, educational resources, and more.

To create a good business on Etsy, you need to find something that people actually want to use and match it with your skills.

Identify your strength and what makes you stand out from the rest and start to dig deep into that

Using the keyword research tool to identify the potential item that can generate a lot of sales will really help.

if you are still unsure, keep on experimenting. You can create different digital products and see whichever drives more traction.

Use Everbee or KWFinder to find out the best digital product you can sell on Etsy!

Q: Are selling digital products on Etsy profitable?

A: Well yes, absolutely. You only have to create the product one time and continue to enjoy the profit as long as people buy your product.

(Psst, some even make 18,000$ selling digital products on etsy!)

The key here is to create an evergreen digital product that people can enjoy for long time

If you just starting, keep the cost minimal, since Etsy impose fee for each listing. But, if you just starting, I have good news for you: 40 FREE ETSY LISTING. Yes, free, if you click on the link ( I also will get the 40 listing in return, so thank you!)

Q: Are there any restrictions on the file size or number of downloads?

A: Etsy allows files up to 300MB in size. However, it’s best to keep file sizes smaller to ensure faster downloads for customers. There are no restrictions on the number of downloads per purchase.

Q: How should I price my digital products?

A: Pricing depends on various factors like the quality, complexity, uniqueness, and market demand for your digital products. Research similar products on Etsy to get an idea of the price range and consider the time and effort invested in creating the product.

Q: What are the best practices for marketing digital products on Etsy?

A: Optimize your product listings with relevant keywords, engaging descriptions, and high-quality visuals. Utilize social media platforms to showcase your products and engage with potential customers. Offer promotions or discounts to attract buyers and encourage positive reviews.

Q: Are there any copyright or licensing concerns for selling digital products?

A: It’s crucial to respect copyright laws and intellectual property rights when creating and selling digital products. Ensure that you have the necessary rights or licenses for any elements or assets used in your products.

Q: Can I sell digital products if I’m based outside the United States?

A: Yes, Etsy allows sellers from various countries to sell digital products. However, it’s important to familiarize yourself with any tax or legal requirements specific to your location.

**Remember to always refer to Etsy’s seller policies and guidelines for accurate and up-to-date information regarding selling digital products on their platform.

Final tips on selling the best digital download on Etsy

Selling digital products on Etsy is HIGHLY COMPETITIVE. Don’t expect to get high profit if you just copy and paste product that is already available in the market.

To stand out from the crowd, you need to verify the product you want to sell.

Verifying the best digital product to sell on Etsy involves conducting market research and analyzing various factors. Here are some steps you can take to determine the viability of a digital product:

1. Identify your target audience

Determine who your potential customers are. Are they individuals interested in home decor, craft enthusiasts, professionals seeking productivity tools, or students looking for educational resources? Understanding your target audience will help you tailor your products to their needs and preferences.

2. Explore Etsy’s marketplace

Browse through Etsy to identify the popular digital products in your chosen niche. Look for products with high sales, positive reviews, and a significant number of favorites. Pay attention to trends and recurring themes to get an idea of what customers are looking for.

3. Analyze customer demand

Use keyword research tools or Etsy’s search bar to identify popular search terms related to your product niche. Assess the demand for specific digital products by analyzing search volumes and competition levels. This can give you insights into the market demand and potential customer interest.

4. Evaluate the competition

Study the digital products offered by your competitors. Analyze their pricing, product features, customer reviews, and overall presentation. Identify any gaps or opportunities that you can leverage to differentiate your products and offer unique value to customers.

5. Seek customer feedback

Engage with your target audience by conducting surveys, participating in relevant online communities, or reaching out to potential customers for feedback. This can provide valuable insights into their preferences, pain points, and potential product ideas.

6. Test and iterate

Once you’ve identified a digital product idea, create a prototype or sample version and gather feedback from a small group of trusted individuals. Use their input to refine your product, improve its quality, and ensure it meets the needs of your target audience.

7. Monitor sales and customer feedback

Once you start selling your digital product on Etsy, closely monitor your sales performance and customer feedback. Adapt and make improvements based on customer reviews, suggestions, and emerging trends in the marketplace.

Remember, the best digital product to sell on Etsy may vary depending on the market dynamics, trends, and customer preferences. Continuously evaluating and adapting your product offerings based on market feedback and customer demand is crucial to stay competitive and successful on Etsy.

Practical tips not to be missed in selling digital downloads on Etsy

  1. Offering the right type of file for your listing. It can be pdf, SVG, Png, jpeg or anything. And prepare your item in a few different formats so that it can be compatible with various user intentions.
  2. Make sure you try the product first and see whether it works fine. Try downloading using other devices and check how it turns out to be
  3. Include pdf file or short video with instructions to assist the customer on how to use the digital product. This will ease the process and they will give you good reviews on your product
  4. Bundle it up!

I have other articles related to Etsy and digital products if you are interested: